About Me
Hello, I am Priyanshi Kaira !
A visual artist exploring emotional storytelling through illustrations and design, blending intuitive thought, poetic expression, and a growing technical practice.
Education
Softwares
(2021-2022)
BFA (PAINTING)
Completed foundation year
Govt. College of Art, Chandigarh
(2022-2026)
BFA (APPLIED ARTS)
College of Art, Delhi
Skills
Experience
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Freelance Artist — Portrait & Painting
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Guest Speaker/Instructure – Folk Art Session, at ISHWAR NGO, Delhi (Aug, 2023)
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Set & Props Design Assistance -National School of Drama, Delhi (May, 2023)
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Art Intern – ‘Art for Hope’ at Travancore Palace, Delhi (Feb 28 - March 2, 2025)
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Internship - 'Art & Research project on Vajjika Manuscript Paintings' at National Institute of Fashion Technology, Delhi (June 23 - Aug 4, 2025)
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Graphic Design
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Branding
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Concept building
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Digital Illustration
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Creative research
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Visual Storytelling
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Adaptability
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Team work
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Traditional Mediums
Creative Campaigns
Creative ideas shaped through strategic design and advertising.
I develop campaign visuals across posters and press ads, grounded in strong concepts and clear storytelling.
A curated selection of campaign work exploring brand voice and visual impact.
Amul Ice cream
Concept: Reposition Amul Ice Cream as an everyday emotional companion, not just a celebratory treat.
Key Insight: Small moments deserve comfort, not just big occasions
Design Approach: Reimagined the iconic Amul Girl as a young adult, reflecting relatability across everyday life stages.
Tagline: "THE SCOOP OF INDIA" Connect feelings, emphasizing Amul's legacy of trust and quality.
Amul (Ice-cream)-
Your Sweetest Companion
AYUSH Ministry
Concept- Show how traditional wellness has always existed, even before today's trends.
Design Approach- Compositions creating a contrast between modern trends and age-old practices.
Execution Note- Used Al to explore visuals quickly; final selections and compositions were directed to keep the message clear and consistent.
AYUSH- Healing Heritage
SBI- YONO banking
(MINI CAMPAIGN- A series of poster design)
Concept: Position YONO as an easy, simplified, everyday digital banking companion.
Key Insight: Hassle-free solutions that fit smoothly into daily life, anytime, anywhere.
Design Approach: Minimal layouts with real-life context, highlighting ease, speed, and reliability.
SBI- YONO APP
My Portfolio
Welcome to my portfolio. Here you’ll find a selection of my work. Explore my projects to learn more about what I do.
Designs Explorations
Advertising & Print Design
 Xeroine- Mascot for xero degreesdesigned for young audience, incorporating signature beverage flask as original logo |  IKEA- pop maximalisma 3D Display designed for IKEA; a high-contrast mix to stop foot traffic through Color-Shock. |  Book Jacket DesignVisual exploration of internal conflict and gender expectations in Mannu Bhandari’s works. |
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 Packaging redesignmodernized Tang's visual identity, with refreshed looks while retaining the brand's nostalgic emotional value. |  Storyboardhandrawn and digitally completed for kids based on a moral folk tale |
Digital Studies
Creative Approach
Crafting Designs with impact
My approach involves meticulously blending visual storytelling with innovative design to create campaigns that resonate with audiences. The focus is on capturing the essence of concepts and ideas through a sophisticated visual style
Visual Storytelling
Concept Development
Brand Communication
Creative Design Elements
Turning Ideas into Impact
Insight-Driven Idea Building
Aligning Message with Identity
Typography, Form & Compositions